How do Consumers’ Gender and Rational Thinking Affect the Acceptance of Entertainment Social Robots?

Abstract In recent years, the rapid ageing of population, a longer life expectancy and elderly people’s desire to live independently are social changes that put pressure on healthcare systems. This context is boosting demand for companion entertainment robots market and, consequently, producers distributors interested in knowing how these accepted by consumers. Based technology acceptance models, parsimonious model proposed estimate intention use this new advanced robot addition, an analysis performed determine consumers’ gender rational thinking condition precedents use. The results show differences more important than suggested literature. While women gave greater influence perceived enjoyment as main motives using robot, contrast, men considered their usefulness be principal reason differential argument, ease Regarding reasoning system, most significant occurred between heuristic individuals, who stated consumers, argument.